Director of analytics vs senior director of marketing

The differences between directors of analytics and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of analytics and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $132,520 average annual salary of a director of analytics.

The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of analytics vs senior director of marketing overview

	Director Of Analytics	Senior Director Of Marketing
Yearly salary	$132,520	$159,916
Hourly rate	$63.71	$76.88
Growth rate	10%	10%
Number of jobs	45,046	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of analytics do?

A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of analytics vs senior director of marketing salary

Directors of analytics and senior directors of marketing have different pay scales, as shown below.

	Director Of Analytics	Senior Director Of Marketing
Average salary	$132,520	$159,916
Salary range	Between $91,000 And $191,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Washington Prime Group
Best paying industry	Pharmaceutical	Media

Differences between director of analytics and senior director of marketing education

There are a few differences between a director of analytics and a senior director of marketing in terms of educational background:

	Director Of Analytics	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of analytics vs senior director of marketing demographics

Here are the differences between directors of analytics' and senior directors of marketing' demographics:

	Director Of Analytics	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of analytics and senior director of marketing duties and responsibilities

Director of analytics example responsibilities.

Lead development of new website; manage SEM planning and development of social media strategy.
Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
Manage a/b and multivariate testing plans for site design and functionality enhancements.
Manage public relations firm and advertising activities for all DTC marketing initiatives.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of analytics vs senior director of marketing skills

Common director of analytics skills

Data Analytics, 8%
Python, 7%
Tableau, 7%
Visualization, 6%
Digital Marketing, 5%
Healthcare, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Analytics
Director Of Analytics vs Senior Director Of Marketing

Updated January 8, 2025

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