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The differences between directors of analytics and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of analytics and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $132,520 average annual salary of a director of analytics.
The top three skills for a director of analytics include data analytics, python and tableau. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Analytics | Senior Vice President Of Marketing | |
| Yearly salary | $132,520 | $200,351 |
| Hourly rate | $63.71 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 45,046 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of analytics and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Analytics | Senior Vice President Of Marketing | |
| Average salary | $132,520 | $200,351 |
| Salary range | Between $91,000 And $191,000 | Between $121,000 And $330,000 |
| Highest paying City | San Francisco, CA | Waltham, MA |
| Highest paying state | California | Massachusetts |
| Best paying company | Meta | Audubon Nature Institute |
| Best paying industry | Pharmaceutical | Manufacturing |
There are a few differences between a director of analytics and a senior vice president of marketing in terms of educational background:
| Director Of Analytics | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 63% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of analytics' and senior vice presidents of marketing' demographics:
| Director Of Analytics | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |