Director of channel marketing vs channel manager

The differences between directors of channel marketing and channel managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of channel marketing, becoming a channel manager takes usually requires 6-8 years. Additionally, a director of channel marketing has an average salary of $133,987, which is higher than the $87,573 average annual salary of a channel manager.

The top three skills for a director of channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a channel manager are customer service, CRM, and digital marketing.

Director of channel marketing vs channel manager overview

	Director Of Channel Marketing	Channel Manager
Yearly salary	$133,987	$87,573
Hourly rate	$64.42	$42.10
Growth rate	10%	5%
Number of jobs	103,210	106,753
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 79%
Average age	39	46
Years of experience	10	8

What does a director of channel marketing do?

A Director of Channel Marketing is an executive professional who is responsible for managing marketing managers to assist firms in finding the best channel partners to identify sales growth and optimize product marketing. This director must develop and sustain new sales channels and optimize sales strategies for a set of data products in all sales channels. The manager must drive new revenue growth and customer loyalty by leading channel marketing teams both local and international. This director must also create content for the organization's marketing collateral, social media, and other initiatives.

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

Director of channel marketing vs channel manager salary

Directors of channel marketing and channel managers have different pay scales, as shown below.

	Director Of Channel Marketing	Channel Manager
Average salary	$133,987	$87,573
Salary range	Between $95,000 And $187,000	Between $63,000 And $121,000
Highest paying City	-	Sunnyvale, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Professional

Differences between director of channel marketing and channel manager education

There are a few differences between a director of channel marketing and a channel manager in terms of educational background:

	Director Of Channel Marketing	Channel Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of channel marketing vs channel manager demographics

Here are the differences between directors of channel marketing' and channel managers' demographics:

	Director Of Channel Marketing	Channel Manager
Average age	39	46
Gender ratio	Male, 61.6% Female, 38.4%	Male, 70.1% Female, 29.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of channel marketing and channel manager duties and responsibilities

Director of channel marketing example responsibilities.

Manage and execute MDF to aid co-marketing initiatives within global channel to drive pipeline.
Lead multi-stage consumer and customer research that result in successful B2C and B2B brand re-positioning.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Evaluate and track ROI on all marketing programs execute by team through use of POS and MDF reports.
Evangelize SEO and social media across the company.
Define and champion Providian's corporate positioning and messaging strategy for B2C and B2B audiences.

Channel manager example responsibilities.

Use SalesForce to keep track of customers and prospective leads information.
Manage social media advertising, SEO and PCP advertising as part of daily tasks.
Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
Launch and manage the domestic distribution go-to-market channel strategy.
Develop co-marketing business plans resulting in YoY growth with several manage partners.

Director of channel marketing vs channel manager skills

Common director of channel marketing skills

Channel Marketing, 24%
Digital Marketing, 15%
Marketing Campaigns, 6%
Channel Strategy, 4%
ROI, 3%
Integrated Marketing, 3%

Common channel manager skills

Customer Service, 7%
CRM, 5%
Digital Marketing, 4%
Business Development, 4%
Channel Marketing, 4%
Cloud, 4%

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Director Of Channel Marketing
Director Of Channel Marketing vs Channel Manager

Updated January 8, 2025

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