Director of industrial relations vs marketing director

The differences between directors of industrial relations and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of industrial relations and a marketing director. Additionally, a director of industrial relations has an average salary of $132,820, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of industrial relations include excellent interpersonal, CRM and business development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of industrial relations vs marketing director overview

	Director Of Industrial Relations	Marketing Director
Yearly salary	$132,820	$114,906
Hourly rate	$63.86	$55.24
Growth rate	10%	10%
Number of jobs	53,826	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of industrial relations vs marketing director salary

Directors of industrial relations and marketing directors have different pay scales, as shown below.

	Director Of Industrial Relations	Marketing Director
Average salary	$132,820	$114,906
Salary range	Between $93,000 And $188,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Aspiration	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between director of industrial relations and marketing director education

There are a few differences between a director of industrial relations and a marketing director in terms of educational background:

	Director Of Industrial Relations	Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of industrial relations vs marketing director demographics

Here are the differences between directors of industrial relations' and marketing directors' demographics:

	Director Of Industrial Relations	Marketing Director
Average age	39	39
Gender ratio	Male, 69.2% Female, 30.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of industrial relations and marketing director duties and responsibilities

Director of industrial relations example responsibilities.

Negotiate, manage and leverage industry association partnerships to support sales and marketing goals.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Support on implementing new software (ERP - CRM) in the companies holding.
Stabilize CRM system, rebuild and realign talent, design new incentive program.
Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
Collaborate with SVP in quality control and reduction of rework strategy; eliminating waste and streamlining productivity.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of industrial relations vs marketing director skills

Common director of industrial relations skills

Excellent Interpersonal, 17%
CRM, 11%
Business Development, 10%
Client Relationships, 6%
Business Plan, 5%
Client Facing, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Industrial Relations
Director Of Industrial Relations vs Marketing Director

Updated January 8, 2025

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