Director of market intelligence vs senior manager of marketing

Differences between director of market intelligence and senior manager of marketing duties and responsibilities

Director of market intelligence example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Develop a methodology to gauge the ROI of various marketing programs.
• Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Manage IP for maximum competitive advantage.

Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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