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Director of marketing and events vs director of communications and marketing

The differences between directors of marketing and events and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $83,311 average annual salary of a director of marketing and events.

The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of marketing and events vs director of communications and marketing overview

Director Of Marketing And EventsDirector Of Communications And Marketing
Yearly salary$83,311$87,324
Hourly rate$40.05$41.98
Growth rate10%10%
Number of jobs100,605109,600
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a director of marketing and events do?

The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of marketing and events vs director of communications and marketing salary

Directors of marketing and events and directors of communications and marketing have different pay scales, as shown below.

Director Of Marketing And EventsDirector Of Communications And Marketing
Average salary$83,311$87,324
Salary rangeBetween $45,000 And $152,000Between $57,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-New York
Best paying company-Paul Hastings
Best paying industry-Professional

Differences between director of marketing and events and director of communications and marketing education

There are a few differences between a director of marketing and events and a director of communications and marketing in terms of educational background:

Director Of Marketing And EventsDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing and events vs director of communications and marketing demographics

Here are the differences between directors of marketing and events' and directors of communications and marketing' demographics:

Director Of Marketing And EventsDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 34.6% Female, 65.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing and events and director of communications and marketing duties and responsibilities

Director of marketing and events example responsibilities.

  • Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Initiate and implement long-term strategic marketing plan, inclusive of corporate rebranding and positioning.

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of marketing and events vs director of communications and marketing skills

Common director of marketing and events skills
  • Event Planning, 8%
  • Marketing Campaigns, 7%
  • Event Logistics, 6%
  • Press Releases, 5%
  • Email Campaigns, 5%
  • Graphic Design, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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