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The differences between directors of marketing and events and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $83,311 average annual salary of a director of marketing and events.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Marketing And Events | Director Of Communications And Marketing | |
| Yearly salary | $83,311 | $87,324 |
| Hourly rate | $40.05 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of marketing and events and directors of communications and marketing have different pay scales, as shown below.
| Director Of Marketing And Events | Director Of Communications And Marketing | |
| Average salary | $83,311 | $87,324 |
| Salary range | Between $45,000 And $152,000 | Between $57,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New York |
| Best paying company | - | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a director of marketing and events and a director of communications and marketing in terms of educational background:
| Director Of Marketing And Events | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and directors of communications and marketing' demographics:
| Director Of Marketing And Events | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |