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Director of marketing and events vs director of events

The differences between directors of marketing and events and directors of events can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and events, becoming a director of events takes usually requires 1-2 years. Additionally, a director of marketing and events has an average salary of $83,311, which is higher than the $65,971 average annual salary of a director of events.

The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a director of events are customer service, event management, and customer satisfaction.

Director of marketing and events vs director of events overview

Director Of Marketing And EventsDirector Of Events
Yearly salary$83,311$65,971
Hourly rate$40.05$31.72
Growth rate10%18%
Number of jobs100,6058,520
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age3938
Years of experience102

What does a director of marketing and events do?

The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.

What does a director of events do?

An event director or director of the event is responsible for organizing a successful execution of an event. This job is demanding and involves a varied range of tasks and obligations, from planning and overseeing the cast and crew recruited, supervise training for effective execution of the event. They manage how to effectively deal with people from staff and crew to sponsors, and talents, especially in tight schedules and difficult circumstances. Moreover, the event director is the representative of the event when dealing with the benefactors of the event, media group for promotion coverage, and people outside the industry.

Director of marketing and events vs director of events salary

Directors of marketing and events and directors of events have different pay scales, as shown below.

Director Of Marketing And EventsDirector Of Events
Average salary$83,311$65,971
Salary rangeBetween $45,000 And $152,000Between $38,000 And $112,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-CrowdStrike
Best paying industry-Technology

Differences between director of marketing and events and director of events education

There are a few differences between a director of marketing and events and a director of events in terms of educational background:

Director Of Marketing And EventsDirector Of Events
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSan Diego State University

Director of marketing and events vs director of events demographics

Here are the differences between directors of marketing and events' and directors of events' demographics:

Director Of Marketing And EventsDirector Of Events
Average age3938
Gender ratioMale, 34.6% Female, 65.4%Male, 34.1% Female, 65.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 11.2% Unknown, 4.7% Hispanic or Latino, 16.2% Asian, 5.9% White, 61.8% American Indian and Alaska Native, 0.2%
LGBT Percentage10%16%

Differences between director of marketing and events and director of events duties and responsibilities

Director of marketing and events example responsibilities.

  • Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Initiate and implement long-term strategic marketing plan, inclusive of corporate rebranding and positioning.

Director of events example responsibilities.

  • Manage a team of employees with responsibilities of 40,000 sq.
  • Create, update and manage donor databases, invitation and RSVP lists, and seating charts.
  • Conduct ROI analysis to ensure effective allocation of corporate funds and staffing resources to achieve business and sales objectives.
  • Manage weekly BEO meetings to discuss the upcoming events with other department heads to ensure the proper execution of all events.
  • Maximize revenue by upselling and managing clients' budgets effectively.
  • Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
  • Show more

Director of marketing and events vs director of events skills

Common director of marketing and events skills
  • Event Planning, 8%
  • Marketing Campaigns, 7%
  • Event Logistics, 6%
  • Press Releases, 5%
  • Email Campaigns, 5%
  • Graphic Design, 4%
Common director of events skills
  • Customer Service, 15%
  • Event Management, 8%
  • Customer Satisfaction, 7%
  • Event Planning, 7%
  • Audio Visual, 6%
  • Booking, 6%

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