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Director of marketing and events vs director of marketing & development

The differences between directors of marketing and events and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a director of marketing & development. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $83,311 average annual salary of a director of marketing and events.

The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of marketing and events vs director of marketing & development overview

Director Of Marketing And EventsDirector Of Marketing & Development
Yearly salary$83,311$98,174
Hourly rate$40.05$47.20
Growth rate10%10%
Number of jobs100,605151,893
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of marketing and events do?

The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of marketing and events vs director of marketing & development salary

Directors of marketing and events and directors of marketing & development have different pay scales, as shown below.

Director Of Marketing And EventsDirector Of Marketing & Development
Average salary$83,311$98,174
Salary rangeBetween $45,000 And $152,000Between $59,000 And $162,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Baker McKenzie
Best paying industry-Finance

Differences between director of marketing and events and director of marketing & development education

There are a few differences between a director of marketing and events and a director of marketing & development in terms of educational background:

Director Of Marketing And EventsDirector Of Marketing & Development
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing and events vs director of marketing & development demographics

Here are the differences between directors of marketing and events' and directors of marketing & development' demographics:

Director Of Marketing And EventsDirector Of Marketing & Development
Average age3939
Gender ratioMale, 34.6% Female, 65.4%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing and events and director of marketing & development duties and responsibilities

Director of marketing and events example responsibilities.

  • Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Initiate and implement long-term strategic marketing plan, inclusive of corporate rebranding and positioning.

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of marketing and events vs director of marketing & development skills

Common director of marketing and events skills
  • Event Planning, 8%
  • Marketing Campaigns, 7%
  • Event Logistics, 6%
  • Press Releases, 5%
  • Email Campaigns, 5%
  • Graphic Design, 4%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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