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The differences between directors of marketing and events and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and events, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $83,311 average annual salary of a director of marketing and events.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director Of Marketing And Events | Director Of Sales And Marketing | |
| Yearly salary | $83,311 | $117,348 |
| Hourly rate | $40.05 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 100,605 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors of marketing and events and directors of sales and marketing have different pay scales, as shown below.
| Director Of Marketing And Events | Director Of Sales And Marketing | |
| Average salary | $83,311 | $117,348 |
| Salary range | Between $45,000 And $152,000 | Between $73,000 And $188,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of marketing and events and a director of sales and marketing in terms of educational background:
| Director Of Marketing And Events | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors of marketing and events' and directors of sales and marketing' demographics:
| Director Of Marketing And Events | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |