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The differences between directors of marketing and events and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and an events marketing manager. Additionally, a director of marketing and events has an average salary of $83,311, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Director Of Marketing And Events | Events Marketing Manager | |
| Yearly salary | $83,311 | $80,575 |
| Hourly rate | $40.05 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Directors of marketing and events and events marketing managers have different pay scales, as shown below.
| Director Of Marketing And Events | Events Marketing Manager | |
| Average salary | $83,311 | $80,575 |
| Salary range | Between $45,000 And $152,000 | Between $59,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of marketing and events and an events marketing manager in terms of educational background:
| Director Of Marketing And Events | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and events marketing managers' demographics:
| Director Of Marketing And Events | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |