Director of marketing and events vs marketing director

The differences between directors of marketing and events and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $83,311 average annual salary of a director of marketing and events.

The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of marketing and events vs marketing director overview

	Director Of Marketing And Events	Marketing Director
Yearly salary	$83,311	$114,906
Hourly rate	$40.05	$55.24
Growth rate	10%	10%
Number of jobs	100,605	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of marketing and events do?

The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of marketing and events vs marketing director salary

Directors of marketing and events and marketing directors have different pay scales, as shown below.

	Director Of Marketing And Events	Marketing Director
Average salary	$83,311	$114,906
Salary range	Between $45,000 And $152,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of marketing and events and marketing director education

There are a few differences between a director of marketing and events and a marketing director in terms of educational background:

	Director Of Marketing And Events	Marketing Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and events vs marketing director demographics

Here are the differences between directors of marketing and events' and marketing directors' demographics:

	Director Of Marketing And Events	Marketing Director
Average age	39	39
Gender ratio	Male, 34.6% Female, 65.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and events and marketing director duties and responsibilities

Director of marketing and events example responsibilities.

Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Initiate and implement long-term strategic marketing plan, inclusive of corporate rebranding and positioning.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of marketing and events vs marketing director skills

Common director of marketing and events skills

Event Planning, 8%
Marketing Campaigns, 7%
Event Logistics, 6%
Press Releases, 5%
Email Campaigns, 5%
Graphic Design, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Marketing And Events
Director Of Marketing And Events vs Marketing Director

Updated January 8, 2025

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