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The differences between directors of marketing and events and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $83,311 average annual salary of a director of marketing and events.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Marketing And Events | Marketing Lead | |
| Yearly salary | $83,311 | $104,664 |
| Hourly rate | $40.05 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of marketing and events and marketing leads have different pay scales, as shown below.
| Director Of Marketing And Events | Marketing Lead | |
| Average salary | $83,311 | $104,664 |
| Salary range | Between $45,000 And $152,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of marketing and events and a marketing lead in terms of educational background:
| Director Of Marketing And Events | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and marketing leads' demographics:
| Director Of Marketing And Events | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |