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The differences between directors of marketing and events and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,311 average annual salary of a director of marketing and events.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Marketing And Events | Marketing Manager | |
| Yearly salary | $83,311 | $104,550 |
| Hourly rate | $40.05 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of marketing and events and marketing managers have different pay scales, as shown below.
| Director Of Marketing And Events | Marketing Manager | |
| Average salary | $83,311 | $104,550 |
| Salary range | Between $45,000 And $152,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of marketing and events and a marketing manager in terms of educational background:
| Director Of Marketing And Events | Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and marketing managers' demographics:
| Director Of Marketing And Events | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |