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Director of marketing and events vs marketing manager

The differences between directors of marketing and events and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,311 average annual salary of a director of marketing and events.

The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of marketing and events vs marketing manager overview

Director Of Marketing And EventsMarketing Manager
Yearly salary$83,311$104,550
Hourly rate$40.05$50.26
Growth rate10%10%
Number of jobs100,60589,627
Job satisfaction-3
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of marketing and events do?

The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Director of marketing and events vs marketing manager salary

Directors of marketing and events and marketing managers have different pay scales, as shown below.

Director Of Marketing And EventsMarketing Manager
Average salary$83,311$104,550
Salary rangeBetween $45,000 And $152,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between director of marketing and events and marketing manager education

There are a few differences between a director of marketing and events and a marketing manager in terms of educational background:

Director Of Marketing And EventsMarketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing and events vs marketing manager demographics

Here are the differences between directors of marketing and events' and marketing managers' demographics:

Director Of Marketing And EventsMarketing Manager
Average age3939
Gender ratioMale, 34.6% Female, 65.4%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing and events and marketing manager duties and responsibilities

Director of marketing and events example responsibilities.

  • Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Initiate and implement long-term strategic marketing plan, inclusive of corporate rebranding and positioning.

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Director of marketing and events vs marketing manager skills

Common director of marketing and events skills
  • Event Planning, 8%
  • Marketing Campaigns, 7%
  • Event Logistics, 6%
  • Press Releases, 5%
  • Email Campaigns, 5%
  • Graphic Design, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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