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The differences between directors of marketing and events and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a sales and marketing manager. Additionally, a director of marketing and events has an average salary of $83,311, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Director Of Marketing And Events | Sales And Marketing Manager | |
| Yearly salary | $83,311 | $81,953 |
| Hourly rate | $40.05 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Directors of marketing and events and sales and marketing managers have different pay scales, as shown below.
| Director Of Marketing And Events | Sales And Marketing Manager | |
| Average salary | $83,311 | $81,953 |
| Salary range | Between $45,000 And $152,000 | Between $43,000 And $154,000 |
| Highest paying City | - | Yonkers, NY |
| Highest paying state | - | New York |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of marketing and events and a sales and marketing manager in terms of educational background:
| Director Of Marketing And Events | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and sales and marketing managers' demographics:
| Director Of Marketing And Events | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |