Director of marketing and events vs senior director of marketing

The differences between directors of marketing and events and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $83,311 average annual salary of a director of marketing and events.

The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of marketing and events vs senior director of marketing overview

	Director Of Marketing And Events	Senior Director Of Marketing
Yearly salary	$83,311	$159,916
Hourly rate	$40.05	$76.88
Growth rate	10%	10%
Number of jobs	100,605	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing and events do?

The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of marketing and events vs senior director of marketing salary

Directors of marketing and events and senior directors of marketing have different pay scales, as shown below.

	Director Of Marketing And Events	Senior Director Of Marketing
Average salary	$83,311	$159,916
Salary range	Between $45,000 And $152,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of marketing and events and senior director of marketing education

There are a few differences between a director of marketing and events and a senior director of marketing in terms of educational background:

	Director Of Marketing And Events	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and events vs senior director of marketing demographics

Here are the differences between directors of marketing and events' and senior directors of marketing' demographics:

	Director Of Marketing And Events	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 34.6% Female, 65.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and events and senior director of marketing duties and responsibilities

Director of marketing and events example responsibilities.

Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Initiate and implement long-term strategic marketing plan, inclusive of corporate rebranding and positioning.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of marketing and events vs senior director of marketing skills

Common director of marketing and events skills

Event Planning, 8%
Marketing Campaigns, 7%
Event Logistics, 6%
Press Releases, 5%
Email Campaigns, 5%
Graphic Design, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Marketing And Events
Director Of Marketing And Events vs Senior Director Of Marketing

Updated January 8, 2025

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