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The differences between directors of marketing and events and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and events and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $83,311 average annual salary of a director of marketing and events.
The top three skills for a director of marketing and events include event planning, marketing campaigns and event logistics. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Marketing And Events | Senior Vice President Of Marketing | |
| Yearly salary | $83,311 | $200,351 |
| Hourly rate | $40.05 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,605 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a director of marketing and events is to develop and deliver an organization's marketing strategy and events program. As a director of marketing and events, you will perform a variety of duties and responsibilities. These include promoting the organization's policies, brand, and core values, and identifying opportunities for marketing and promotion. You are responsible for developing a network of media contacts and organizing company events from proposal to delivery. Additionally, you will be responsible for organizing event sponsorship and delivering events within budget and on time.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of marketing and events and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Marketing And Events | Senior Vice President Of Marketing | |
| Average salary | $83,311 | $200,351 |
| Salary range | Between $45,000 And $152,000 | Between $121,000 And $330,000 |
| Highest paying City | - | Waltham, MA |
| Highest paying state | - | Massachusetts |
| Best paying company | - | Audubon Nature Institute |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of marketing and events and a senior vice president of marketing in terms of educational background:
| Director Of Marketing And Events | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and events' and senior vice presidents of marketing' demographics:
| Director Of Marketing And Events | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |