Director of marketing and information technology vs director of marketing & development

The differences between directors of marketing and information technology and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and information technology and a director of marketing & development. Additionally, a director of marketing and information technology has an average salary of $125,025, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of marketing and information technology vs director of marketing & development overview

	Director Of Marketing And Information Technology	Director Of Marketing & Development
Yearly salary	$125,025	$98,174
Hourly rate	$60.11	$47.20
Growth rate	10%	10%
Number of jobs	163,879	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of marketing and information technology vs director of marketing & development salary

Directors of marketing and information technology and directors of marketing & development have different pay scales, as shown below.

	Director Of Marketing And Information Technology	Director Of Marketing & Development
Average salary	$125,025	$98,174
Salary range	Between $82,000 And $189,000	Between $59,000 And $162,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	Baker McKenzie
Best paying industry	-	Finance

Differences between director of marketing and information technology and director of marketing & development education

There are a few differences between a director of marketing and information technology and a director of marketing & development in terms of educational background:

	Director Of Marketing And Information Technology	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and information technology vs director of marketing & development demographics

Here are the differences between directors of marketing and information technology' and directors of marketing & development' demographics:

	Director Of Marketing And Information Technology	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 77.0% Female, 23.0%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and information technology and director of marketing & development duties and responsibilities

Director of marketing and information technology example responsibilities.

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Create Facebook and Google ad campaings and retargeting.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Director of marketing and information technology vs director of marketing & development skills

Common director of marketing and information technology skills

Digital Marketing, 16%
CRM, 11%
Software Development, 5%
Asset Management, 4%
Email Campaigns, 4%
Product Development, 3%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Director Of Marketing And Information Technology
Director Of Marketing And Information Technology vs Director Of Marketing & Development

Updated January 8, 2025

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