Director of marketing and information technology vs director of sales and marketing

The differences between directors of marketing and information technology and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and information technology, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of marketing and information technology has an average salary of $125,025, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of marketing and information technology vs director of sales and marketing overview

	Director Of Marketing And Information Technology	Director Of Sales And Marketing
Yearly salary	$125,025	$117,348
Hourly rate	$60.11	$56.42
Growth rate	10%	5%
Number of jobs	163,879	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

Director of marketing and information technology vs director of sales and marketing salary

Directors of marketing and information technology and directors of sales and marketing have different pay scales, as shown below.

	Director Of Marketing And Information Technology	Director Of Sales And Marketing
Average salary	$125,025	$117,348
Salary range	Between $82,000 And $189,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between director of marketing and information technology and director of sales and marketing education

There are a few differences between a director of marketing and information technology and a director of sales and marketing in terms of educational background:

	Director Of Marketing And Information Technology	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of marketing and information technology vs director of sales and marketing demographics

Here are the differences between directors of marketing and information technology' and directors of sales and marketing' demographics:

	Director Of Marketing And Information Technology	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 77.0% Female, 23.0%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of marketing and information technology and director of sales and marketing duties and responsibilities

Director of marketing and information technology example responsibilities.

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Create Facebook and Google ad campaings and retargeting.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of marketing and information technology vs director of sales and marketing skills

Common director of marketing and information technology skills

Digital Marketing, 16%
CRM, 11%
Software Development, 5%
Asset Management, 4%
Email Campaigns, 4%
Product Development, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Marketing And Information Technology
Director Of Marketing And Information Technology vs Director Of Sales And Marketing

Updated January 8, 2025

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