Director of marketing and information technology vs director, product marketing

The differences between directors of marketing and information technology and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and information technology and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $125,025 average annual salary of a director of marketing and information technology.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of marketing and information technology vs director, product marketing overview

	Director Of Marketing And Information Technology	Director, Product Marketing
Yearly salary	$125,025	$141,699
Hourly rate	$60.11	$68.12
Growth rate	10%	10%
Number of jobs	163,879	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of marketing and information technology vs director, product marketing salary

Directors of marketing and information technology and directors, product marketing have different pay scales, as shown below.

	Director Of Marketing And Information Technology	Director, Product Marketing
Average salary	$125,025	$141,699
Salary range	Between $82,000 And $189,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of marketing and information technology and director, product marketing education

There are a few differences between a director of marketing and information technology and a director, product marketing in terms of educational background:

	Director Of Marketing And Information Technology	Director, Product Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and information technology vs director, product marketing demographics

Here are the differences between directors of marketing and information technology' and directors, product marketing' demographics:

	Director Of Marketing And Information Technology	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 77.0% Female, 23.0%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and information technology and director, product marketing duties and responsibilities

Director of marketing and information technology example responsibilities.

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Create Facebook and Google ad campaings and retargeting.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of marketing and information technology vs director, product marketing skills

Common director of marketing and information technology skills

Digital Marketing, 16%
CRM, 11%
Software Development, 5%
Asset Management, 4%
Email Campaigns, 4%
Product Development, 3%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Marketing And Information Technology
Director Of Marketing And Information Technology vs Director, Product Marketing

Updated January 8, 2025

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