Director of marketing and information technology vs information technology director

The differences between directors of marketing and information technology and information technology directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and information technology, becoming an information technology director takes usually requires 6-8 years. Additionally, an information technology director has an average salary of $138,906, which is higher than the $125,025 average annual salary of a director of marketing and information technology.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for an information technology director are customer service, project management, and cloud.

Director of marketing and information technology vs information technology director overview

	Director Of Marketing And Information Technology	Information Technology Director
Yearly salary	$125,025	$138,906
Hourly rate	$60.11	$66.78
Growth rate	10%	16%
Number of jobs	163,879	87,765
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 67%
Average age	39	47
Years of experience	10	8

Director of marketing and information technology vs information technology director salary

Directors of marketing and information technology and information technology directors have different pay scales, as shown below.

	Director Of Marketing And Information Technology	Information Technology Director
Average salary	$125,025	$138,906
Salary range	Between $82,000 And $189,000	Between $97,000 And $197,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	The Tipping Point
Best paying industry	-	Technology

Differences between director of marketing and information technology and information technology director education

There are a few differences between a director of marketing and information technology and an information technology director in terms of educational background:

	Director Of Marketing And Information Technology	Information Technology Director
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 67%
Most common major	Business	Business
Most common college	University of Georgia	Carnegie Mellon University

Director of marketing and information technology vs information technology director demographics

Here are the differences between directors of marketing and information technology' and information technology directors' demographics:

	Director Of Marketing And Information Technology	Information Technology Director
Average age	39	47
Gender ratio	Male, 77.0% Female, 23.0%	Male, 88.1% Female, 11.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.6% Unknown, 5.2% Hispanic or Latino, 9.9% Asian, 12.7% White, 65.4% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	11%

Differences between director of marketing and information technology and information technology director duties and responsibilities

Director of marketing and information technology example responsibilities.

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Create Facebook and Google ad campaings and retargeting.

Information technology director example responsibilities.

Lead the implementation of the ServiceNow ITSM solution.
Work with customers and internal management to create and manage acceptable SLA standards and measurements.
Manage the migration of email system for 400 plus users from Novell GroupWise to Google Gmail.
Manage the QA department and oversee the support of all storage for the company and its outsource customers.
Perform resource planning for a portfolio of projects via prioritizing the demand queue and successfully managing business relationships.
Lead the prototyping of a Microsoft SharePoint implementation that customize the look & feel to support the organizational requirements.

Director of marketing and information technology vs information technology director skills

Common director of marketing and information technology skills

Digital Marketing, 16%
CRM, 11%
Software Development, 5%
Asset Management, 4%
Email Campaigns, 4%
Product Development, 3%

Common information technology director skills

Customer Service, 10%
Project Management, 7%
Cloud, 6%
Network Infrastructure, 6%
Disaster Recovery, 3%
Windows Server, 3%

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Director Of Marketing And Information Technology
Director Of Marketing And Information Technology vs Information Technology Director

Updated January 8, 2025

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