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Director of marketing and information technology vs marketing director

The differences between directors of marketing and information technology and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and information technology and a marketing director. Additionally, a director of marketing and information technology has an average salary of $125,025, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of marketing and information technology vs marketing director overview

Director Of Marketing And Information TechnologyMarketing Director
Yearly salary$125,025$114,906
Hourly rate$60.11$55.24
Growth rate10%10%
Number of jobs163,87993,503
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Average age3939
Years of experience1010

Director of marketing and information technology vs marketing director salary

Directors of marketing and information technology and marketing directors have different pay scales, as shown below.

Director Of Marketing And Information TechnologyMarketing Director
Average salary$125,025$114,906
Salary rangeBetween $82,000 And $189,000Between $68,000 And $193,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Brookfield Properties
Best paying industry-Manufacturing

Differences between director of marketing and information technology and marketing director education

There are a few differences between a director of marketing and information technology and a marketing director in terms of educational background:

Director Of Marketing And Information TechnologyMarketing Director
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing and information technology vs marketing director demographics

Here are the differences between directors of marketing and information technology' and marketing directors' demographics:

Director Of Marketing And Information TechnologyMarketing Director
Average age3939
Gender ratioMale, 77.0% Female, 23.0%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing and information technology and marketing director duties and responsibilities

Director of marketing and information technology example responsibilities.

  • Develop & manage e-commerce store.
  • Manage maintenance of all PC workstations, printers and servers.
  • Design, build, and manage website and Facebook page for new business.
  • Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Create Facebook and Google ad campaings and retargeting.
    • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
    • Show more

Director of marketing and information technology vs marketing director skills

Common director of marketing and information technology skills
  • Digital Marketing, 16%
  • CRM, 11%
  • Software Development, 5%
  • Asset Management, 4%
  • Email Campaigns, 4%
  • Product Development, 3%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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Updated January 8, 2025

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