Director of marketing and information technology vs marketing lead

The differences between directors of marketing and information technology and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and information technology and a marketing lead. Additionally, a director of marketing and information technology has an average salary of $125,025, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a director of marketing and information technology include digital marketing, CRM and software development. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director of marketing and information technology vs marketing lead overview

	Director Of Marketing And Information Technology	Marketing Lead
Yearly salary	$125,025	$104,664
Hourly rate	$60.11	$50.32
Growth rate	10%	10%
Number of jobs	163,879	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Director of marketing and information technology vs marketing lead salary

Directors of marketing and information technology and marketing leads have different pay scales, as shown below.

	Director Of Marketing And Information Technology	Marketing Lead
Average salary	$125,025	$104,664
Salary range	Between $82,000 And $189,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of marketing and information technology and marketing lead education

There are a few differences between a director of marketing and information technology and a marketing lead in terms of educational background:

	Director Of Marketing And Information Technology	Marketing Lead
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and information technology vs marketing lead demographics

Here are the differences between directors of marketing and information technology' and marketing leads' demographics:

	Director Of Marketing And Information Technology	Marketing Lead
Average age	39	39
Gender ratio	Male, 77.0% Female, 23.0%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and information technology and marketing lead duties and responsibilities

Director of marketing and information technology example responsibilities.

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Create Facebook and Google ad campaings and retargeting.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Director of marketing and information technology vs marketing lead skills

Common director of marketing and information technology skills

Digital Marketing, 16%
CRM, 11%
Software Development, 5%
Asset Management, 4%
Email Campaigns, 4%
Product Development, 3%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Director Of Marketing And Information Technology
Director Of Marketing And Information Technology vs Marketing Lead

Updated January 8, 2025

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