Director of marketing and product management vs director of communications and marketing

The differences between directors of marketing and product management and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a director of communications and marketing. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of marketing and product management vs director of communications and marketing overview

	Director Of Marketing And Product Management	Director Of Communications And Marketing
Yearly salary	$158,044	$87,324
Hourly rate	$75.98	$41.98
Growth rate	10%	10%
Number of jobs	223,860	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of marketing and product management vs director of communications and marketing salary

Directors of marketing and product management and directors of communications and marketing have different pay scales, as shown below.

	Director Of Marketing And Product Management	Director Of Communications And Marketing
Average salary	$158,044	$87,324
Salary range	Between $109,000 And $227,000	Between $57,000 And $133,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	New York
Best paying company	Google	Paul Hastings
Best paying industry	Technology	Professional

Differences between director of marketing and product management and director of communications and marketing education

There are a few differences between a director of marketing and product management and a director of communications and marketing in terms of educational background:

	Director Of Marketing And Product Management	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs director of communications and marketing demographics

Here are the differences between directors of marketing and product management' and directors of communications and marketing' demographics:

	Director Of Marketing And Product Management	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and director of communications and marketing duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director of marketing and product management vs director of communications and marketing skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Director Of Communications And Marketing

Updated January 8, 2025

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