Director of marketing and product management vs director of marketing & development

The differences between directors of marketing and product management and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a director of marketing & development. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of marketing and product management vs director of marketing & development overview

	Director Of Marketing And Product Management	Director Of Marketing & Development
Yearly salary	$158,044	$98,174
Hourly rate	$75.98	$47.20
Growth rate	10%	10%
Number of jobs	223,860	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of marketing and product management vs director of marketing & development salary

Directors of marketing and product management and directors of marketing & development have different pay scales, as shown below.

	Director Of Marketing And Product Management	Director Of Marketing & Development
Average salary	$158,044	$98,174
Salary range	Between $109,000 And $227,000	Between $59,000 And $162,000
Highest paying City	Seattle, WA	New York, NY
Highest paying state	Washington	New York
Best paying company	Google	Baker McKenzie
Best paying industry	Technology	Finance

Differences between director of marketing and product management and director of marketing & development education

There are a few differences between a director of marketing and product management and a director of marketing & development in terms of educational background:

	Director Of Marketing And Product Management	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs director of marketing & development demographics

Here are the differences between directors of marketing and product management' and directors of marketing & development' demographics:

	Director Of Marketing And Product Management	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and director of marketing & development duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Director of marketing and product management vs director of marketing & development skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Director Of Marketing & Development

Updated January 8, 2025

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