Director of marketing and product management vs director of sales and marketing

The differences between directors of marketing and product management and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing and product management, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of marketing and product management vs director of sales and marketing overview

	Director Of Marketing And Product Management	Director Of Sales And Marketing
Yearly salary	$158,044	$117,348
Hourly rate	$75.98	$56.42
Growth rate	10%	5%
Number of jobs	223,860	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of marketing and product management vs director of sales and marketing salary

Directors of marketing and product management and directors of sales and marketing have different pay scales, as shown below.

	Director Of Marketing And Product Management	Director Of Sales And Marketing
Average salary	$158,044	$117,348
Salary range	Between $109,000 And $227,000	Between $73,000 And $188,000
Highest paying City	Seattle, WA	Urban Honolulu, HI
Highest paying state	Washington	Hawaii
Best paying company	Google	Quidel
Best paying industry	Technology	Manufacturing

Differences between director of marketing and product management and director of sales and marketing education

There are a few differences between a director of marketing and product management and a director of sales and marketing in terms of educational background:

	Director Of Marketing And Product Management	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of marketing and product management vs director of sales and marketing demographics

Here are the differences between directors of marketing and product management' and directors of sales and marketing' demographics:

	Director Of Marketing And Product Management	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 67.4% Female, 32.6%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of marketing and product management and director of sales and marketing duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of marketing and product management vs director of sales and marketing skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Director Of Sales And Marketing

Updated January 8, 2025

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