Director of marketing and product management vs director, product marketing

The differences between directors of marketing and product management and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a director, product marketing. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of marketing and product management vs director, product marketing overview

	Director Of Marketing And Product Management	Director, Product Marketing
Yearly salary	$158,044	$141,699
Hourly rate	$75.98	$68.12
Growth rate	10%	10%
Number of jobs	223,860	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of marketing and product management vs director, product marketing salary

Directors of marketing and product management and directors, product marketing have different pay scales, as shown below.

	Director Of Marketing And Product Management	Director, Product Marketing
Average salary	$158,044	$141,699
Salary range	Between $109,000 And $227,000	Between $97,000 And $205,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Meta
Best paying industry	Technology	Technology

Differences between director of marketing and product management and director, product marketing education

There are a few differences between a director of marketing and product management and a director, product marketing in terms of educational background:

	Director Of Marketing And Product Management	Director, Product Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs director, product marketing demographics

Here are the differences between directors of marketing and product management' and directors, product marketing' demographics:

	Director Of Marketing And Product Management	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and director, product marketing duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of marketing and product management vs director, product marketing skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Director, Product Marketing

Updated January 8, 2025

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