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The differences between directors of marketing and product management and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a head of marketing. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Marketing And Product Management | Head Of Marketing | |
| Yearly salary | $158,044 | $137,829 |
| Hourly rate | $75.98 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 223,860 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of marketing and product management and heads of marketing have different pay scales, as shown below.
| Director Of Marketing And Product Management | Head Of Marketing | |
| Average salary | $158,044 | $137,829 |
| Salary range | Between $109,000 And $227,000 | Between $93,000 And $203,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Media |
There are a few differences between a director of marketing and product management and a head of marketing in terms of educational background:
| Director Of Marketing And Product Management | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and product management' and heads of marketing' demographics:
| Director Of Marketing And Product Management | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 67.4% Female, 32.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |