Director of marketing and product management vs marketing director

The differences between directors of marketing and product management and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a marketing director. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of marketing and product management vs marketing director overview

	Director Of Marketing And Product Management	Marketing Director
Yearly salary	$158,044	$114,906
Hourly rate	$75.98	$55.24
Growth rate	10%	10%
Number of jobs	223,860	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of marketing and product management vs marketing director salary

Directors of marketing and product management and marketing directors have different pay scales, as shown below.

	Director Of Marketing And Product Management	Marketing Director
Average salary	$158,044	$114,906
Salary range	Between $109,000 And $227,000	Between $68,000 And $193,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between director of marketing and product management and marketing director education

There are a few differences between a director of marketing and product management and a marketing director in terms of educational background:

	Director Of Marketing And Product Management	Marketing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs marketing director demographics

Here are the differences between directors of marketing and product management' and marketing directors' demographics:

	Director Of Marketing And Product Management	Marketing Director
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and marketing director duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of marketing and product management vs marketing director skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Marketing Director

Updated January 8, 2025

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