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The differences between directors of marketing and product management and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a marketing lead. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Marketing And Product Management | Marketing Lead | |
| Yearly salary | $158,044 | $104,664 |
| Hourly rate | $75.98 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 223,860 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of marketing and product management and marketing leads have different pay scales, as shown below.
| Director Of Marketing And Product Management | Marketing Lead | |
| Average salary | $158,044 | $104,664 |
| Salary range | Between $109,000 And $227,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a director of marketing and product management and a marketing lead in terms of educational background:
| Director Of Marketing And Product Management | Marketing Lead | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing and product management' and marketing leads' demographics:
| Director Of Marketing And Product Management | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 67.4% Female, 32.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |