Director of marketing and product management vs senior director of marketing

The differences between directors of marketing and product management and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $158,044 average annual salary of a director of marketing and product management.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of marketing and product management vs senior director of marketing overview

	Director Of Marketing And Product Management	Senior Director Of Marketing
Yearly salary	$158,044	$159,916
Hourly rate	$75.98	$76.88
Growth rate	10%	10%
Number of jobs	223,860	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of marketing and product management vs senior director of marketing salary

Directors of marketing and product management and senior directors of marketing have different pay scales, as shown below.

	Director Of Marketing And Product Management	Senior Director Of Marketing
Average salary	$158,044	$159,916
Salary range	Between $109,000 And $227,000	Between $112,000 And $226,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Washington Prime Group
Best paying industry	Technology	Media

Differences between director of marketing and product management and senior director of marketing education

There are a few differences between a director of marketing and product management and a senior director of marketing in terms of educational background:

	Director Of Marketing And Product Management	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs senior director of marketing demographics

Here are the differences between directors of marketing and product management' and senior directors of marketing' demographics:

	Director Of Marketing And Product Management	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and senior director of marketing duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of marketing and product management vs senior director of marketing skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Director Of Marketing And Product Management vs. similar jobs

Director Of Marketing And Product Management related careers

Director Of Marketing And Product Management related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Senior Director Of Marketing

Updated January 8, 2025

Browse executive management jobs