Director of marketing and product management vs senior product marketing manager

The differences between directors of marketing and product management and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing and product management and a senior product marketing manager. Additionally, a director of marketing and product management has an average salary of $158,044, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a director of marketing and product management include product management, digital marketing and CRM. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Director of marketing and product management vs senior product marketing manager overview

	Director Of Marketing And Product Management	Senior Product Marketing Manager
Yearly salary	$158,044	$128,471
Hourly rate	$75.98	$61.76
Growth rate	10%	10%
Number of jobs	223,860	168,205
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 73%
Average age	39	39
Years of experience	10	10

What does a director of marketing and product management do?

A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Director of marketing and product management vs senior product marketing manager salary

Directors of marketing and product management and senior product marketing managers have different pay scales, as shown below.

	Director Of Marketing And Product Management	Senior Product Marketing Manager
Average salary	$158,044	$128,471
Salary range	Between $109,000 And $227,000	Between $97,000 And $168,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Google	Roku
Best paying industry	Technology	Technology

Differences between director of marketing and product management and senior product marketing manager education

There are a few differences between a director of marketing and product management and a senior product marketing manager in terms of educational background:

	Director Of Marketing And Product Management	Senior Product Marketing Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing and product management vs senior product marketing manager demographics

Here are the differences between directors of marketing and product management' and senior product marketing managers' demographics:

	Director Of Marketing And Product Management	Senior Product Marketing Manager
Average age	39	39
Gender ratio	Male, 67.4% Female, 32.6%	Male, 63.7% Female, 36.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing and product management and senior product marketing manager duties and responsibilities

Director of marketing and product management example responsibilities.

Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
Deploy CRM system to effectively manage customer relations.
Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
Conduct technology skills assessments for cloud service management features.

Senior product marketing manager example responsibilities.

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Director of marketing and product management vs senior product marketing manager skills

Common director of marketing and product management skills

Product Management, 10%
Digital Marketing, 8%
CRM, 7%
Project Management, 5%
Marketing Campaigns, 5%
Product Line, 5%

Common senior product marketing manager skills

Digital Marketing, 11%
Product Management, 8%
Cloud, 5%
Market Research, 4%
Integrated Marketing, 4%
Go-To-Market Strategy, 3%

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Director Of Marketing And Product Management
Director Of Marketing And Product Management vs Senior Product Marketing Manager

Updated January 8, 2025

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