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The differences between directors of program marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $97,145 average annual salary of a director of program marketing.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.
| Director Of Program Marketing | Chief Marketing Officer | |
| Yearly salary | $97,145 | $135,198 |
| Hourly rate | $46.70 | $65.00 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 139,565 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Directors of program marketing and chief marketing officers have different pay scales, as shown below.
| Director Of Program Marketing | Chief Marketing Officer | |
| Average salary | $97,145 | $135,198 |
| Salary range | Between $66,000 And $142,000 | Between $72,000 And $253,000 |
| Highest paying City | - | Hamilton, NJ |
| Highest paying state | - | Rhode Island |
| Best paying company | - | Shearman & Sterling |
| Best paying industry | - | Media |
There are a few differences between a director of program marketing and a chief marketing officer in terms of educational background:
| Director Of Program Marketing | Chief Marketing Officer | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and chief marketing officers' demographics:
| Director Of Program Marketing | Chief Marketing Officer | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 68.0% Female, 32.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |