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The differences between directors of program marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a director of communications and marketing. Additionally, a director of program marketing has an average salary of $97,145, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Program Marketing | Director Of Communications And Marketing | |
| Yearly salary | $97,145 | $87,324 |
| Hourly rate | $46.70 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of program marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Program Marketing | Director Of Communications And Marketing | |
| Average salary | $97,145 | $87,324 |
| Salary range | Between $66,000 And $142,000 | Between $57,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New York |
| Best paying company | - | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a director of program marketing and a director of communications and marketing in terms of educational background:
| Director Of Program Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and directors of communications and marketing' demographics:
| Director Of Program Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |