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The differences between directors of program marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a director of marketing & development. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $97,145 average annual salary of a director of program marketing.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director Of Program Marketing | Director Of Marketing & Development | |
| Yearly salary | $97,145 | $98,174 |
| Hourly rate | $46.70 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors of program marketing and directors of marketing & development have different pay scales, as shown below.
| Director Of Program Marketing | Director Of Marketing & Development | |
| Average salary | $97,145 | $98,174 |
| Salary range | Between $66,000 And $142,000 | Between $59,000 And $162,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Baker McKenzie |
| Best paying industry | - | Finance |
There are a few differences between a director of program marketing and a director of marketing & development in terms of educational background:
| Director Of Program Marketing | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and directors of marketing & development' demographics:
| Director Of Program Marketing | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |