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The differences between directors of program marketing and directors of outreach can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of program marketing, becoming a director of outreach takes usually requires 4-6 years. Additionally, a director of program marketing has an average salary of $97,145, which is higher than the $69,369 average annual salary of a director of outreach.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a director of outreach are patients, local community, and community organizations.
| Director Of Program Marketing | Director Of Outreach | |
| Yearly salary | $97,145 | $69,369 |
| Hourly rate | $46.70 | $33.35 |
| Growth rate | 10% | 12% |
| Number of jobs | 164,905 | 17,318 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Average age | 39 | 45 |
| Years of experience | 10 | 6 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
Directors of Outreach are responsible for leading the implementation of outreach initiatives for a community or organization. Their duties include developing partnership outreach strategies, supporting policy advocacy work improvements, facilitating the evaluation of CRM and the internal system, and developing a strategy on program material's production and dissemination. They work closely with the policy and program team in aligning the organization's objectives, manage resources, assist in setting targets, tracking staff performance, and training development.
Directors of program marketing and directors of outreach have different pay scales, as shown below.
| Director Of Program Marketing | Director Of Outreach | |
| Average salary | $97,145 | $69,369 |
| Salary range | Between $66,000 And $142,000 | Between $39,000 And $122,000 |
| Highest paying City | - | Paterson, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | St. Joseph's Health |
| Best paying industry | - | Health Care |
There are a few differences between a director of program marketing and a director of outreach in terms of educational background:
| Director Of Program Marketing | Director Of Outreach | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between directors of program marketing' and directors of outreach' demographics:
| Director Of Program Marketing | Director Of Outreach | |
| Average age | 39 | 45 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 45.4% Female, 54.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 12.1% Unknown, 5.4% Hispanic or Latino, 14.5% Asian, 5.2% White, 61.9% American Indian and Alaska Native, 0.9% |
| LGBT Percentage | 10% | 14% |