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The differences between directors of program marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $97,145 average annual salary of a director of program marketing.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a director of strategy are analytics, healthcare, and project management.
| Director Of Program Marketing | Director Of Strategy | |
| Yearly salary | $97,145 | $145,870 |
| Hourly rate | $46.70 | $70.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 65,254 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
Directors of program marketing and directors of strategy have different pay scales, as shown below.
| Director Of Program Marketing | Director Of Strategy | |
| Average salary | $97,145 | $145,870 |
| Salary range | Between $66,000 And $142,000 | Between $107,000 And $198,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Media |
There are a few differences between a director of program marketing and a director of strategy in terms of educational background:
| Director Of Program Marketing | Director Of Strategy | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and directors of strategy' demographics:
| Director Of Program Marketing | Director Of Strategy | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 66.2% Female, 33.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |