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The differences between directors of program marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $97,145 average annual salary of a director of program marketing.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Program Marketing | Marketing Lead | |
| Yearly salary | $97,145 | $104,664 |
| Hourly rate | $46.70 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of program marketing and marketing leads have different pay scales, as shown below.
| Director Of Program Marketing | Marketing Lead | |
| Average salary | $97,145 | $104,664 |
| Salary range | Between $66,000 And $142,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of program marketing and a marketing lead in terms of educational background:
| Director Of Program Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and marketing leads' demographics:
| Director Of Program Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |