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The differences between directors of program marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $97,145 average annual salary of a director of program marketing.
The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Program Marketing | Marketing Manager | |
| Yearly salary | $97,145 | $104,550 |
| Hourly rate | $46.70 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,905 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of program marketing and marketing managers have different pay scales, as shown below.
| Director Of Program Marketing | Marketing Manager | |
| Average salary | $97,145 | $104,550 |
| Salary range | Between $66,000 And $142,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of program marketing and a marketing manager in terms of educational background:
| Director Of Program Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of program marketing' and marketing managers' demographics:
| Director Of Program Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |