Director of program marketing vs senior director of marketing

The differences between directors of program marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of program marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $97,145 average annual salary of a director of program marketing.

The top three skills for a director of program marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of program marketing vs senior director of marketing overview

	Director Of Program Marketing	Senior Director Of Marketing
Yearly salary	$97,145	$159,916
Hourly rate	$46.70	$76.88
Growth rate	10%	10%
Number of jobs	164,905	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of program marketing do?

A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of program marketing vs senior director of marketing salary

Directors of program marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Program Marketing	Senior Director Of Marketing
Average salary	$97,145	$159,916
Salary range	Between $66,000 And $142,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of program marketing and senior director of marketing education

There are a few differences between a director of program marketing and a senior director of marketing in terms of educational background:

	Director Of Program Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of program marketing vs senior director of marketing demographics

Here are the differences between directors of program marketing' and senior directors of marketing' demographics:

	Director Of Program Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 47.1% Female, 52.9%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of program marketing and senior director of marketing duties and responsibilities

Director of program marketing example responsibilities.

Manage quarterly programs within budget and evaluate ROI on marketing campaign effectiveness.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Determine mix of programs by audience type, topics, regional focuse programs, target list creation and ROI analysis.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Develop a comprehensive IMC plan using various communication channels.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of program marketing vs senior director of marketing skills

Common director of program marketing skills

Digital Marketing, 25%
Integrated Marketing, 9%
Marketing Campaigns, 7%
Web Content, 6%
CRM, 6%
Market Research, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Program Marketing
Director Of Program Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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