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The differences between directors, strategic marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a director of communications and marketing. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director, Strategic Marketing | Director Of Communications And Marketing | |
| Yearly salary | $131,790 | $87,324 |
| Hourly rate | $63.36 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors, strategic marketing and directors of communications and marketing have different pay scales, as shown below.
| Director, Strategic Marketing | Director Of Communications And Marketing | |
| Average salary | $131,790 | $87,324 |
| Salary range | Between $85,000 And $203,000 | Between $57,000 And $133,000 |
| Highest paying City | Foster City, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | Calypso Technology | Paul Hastings |
| Best paying industry | Technology | Professional |
There are a few differences between a director, strategic marketing and a director of communications and marketing in terms of educational background:
| Director, Strategic Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and directors of communications and marketing' demographics:
| Director, Strategic Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |