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The differences between directors, strategic marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a director of marketing & development. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director, Strategic Marketing | Director Of Marketing & Development | |
| Yearly salary | $131,790 | $98,174 |
| Hourly rate | $63.36 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors, strategic marketing and directors of marketing & development have different pay scales, as shown below.
| Director, Strategic Marketing | Director Of Marketing & Development | |
| Average salary | $131,790 | $98,174 |
| Salary range | Between $85,000 And $203,000 | Between $59,000 And $162,000 |
| Highest paying City | Foster City, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Calypso Technology | Baker McKenzie |
| Best paying industry | Technology | Finance |
There are a few differences between a director, strategic marketing and a director of marketing & development in terms of educational background:
| Director, Strategic Marketing | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and directors of marketing & development' demographics:
| Director, Strategic Marketing | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |