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The differences between directors, strategic marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, strategic marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director, Strategic Marketing | Director Of Sales And Marketing | |
| Yearly salary | $131,790 | $117,348 |
| Hourly rate | $63.36 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 112,582 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors, strategic marketing and directors of sales and marketing have different pay scales, as shown below.
| Director, Strategic Marketing | Director Of Sales And Marketing | |
| Average salary | $131,790 | $117,348 |
| Salary range | Between $85,000 And $203,000 | Between $73,000 And $188,000 |
| Highest paying City | Foster City, CA | Urban Honolulu, HI |
| Highest paying state | California | Hawaii |
| Best paying company | Calypso Technology | Quidel |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a director, strategic marketing and a director of sales and marketing in terms of educational background:
| Director, Strategic Marketing | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors, strategic marketing' and directors of sales and marketing' demographics:
| Director, Strategic Marketing | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |