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The differences between directors, strategic marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $131,790 average annual salary of a director, strategic marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Director, Strategic Marketing | Director, Product Marketing | |
| Yearly salary | $131,790 | $141,699 |
| Hourly rate | $63.36 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Directors, strategic marketing and directors, product marketing have different pay scales, as shown below.
| Director, Strategic Marketing | Director, Product Marketing | |
| Average salary | $131,790 | $141,699 |
| Salary range | Between $85,000 And $203,000 | Between $97,000 And $205,000 |
| Highest paying City | Foster City, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Calypso Technology | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a director, strategic marketing and a director, product marketing in terms of educational background:
| Director, Strategic Marketing | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and directors, product marketing' demographics:
| Director, Strategic Marketing | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |