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The differences between directors, strategic marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $131,790 average annual salary of a director, strategic marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director, Strategic Marketing | Head Of Marketing | |
| Yearly salary | $131,790 | $137,829 |
| Hourly rate | $63.36 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors, strategic marketing and heads of marketing have different pay scales, as shown below.
| Director, Strategic Marketing | Head Of Marketing | |
| Average salary | $131,790 | $137,829 |
| Salary range | Between $85,000 And $203,000 | Between $93,000 And $203,000 |
| Highest paying City | Foster City, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Calypso Technology | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a director, strategic marketing and a head of marketing in terms of educational background:
| Director, Strategic Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and heads of marketing' demographics:
| Director, Strategic Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |