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The differences between directors, strategic marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a marketing manager. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director, Strategic Marketing | Marketing Manager | |
| Yearly salary | $131,790 | $104,550 |
| Hourly rate | $63.36 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors, strategic marketing and marketing managers have different pay scales, as shown below.
| Director, Strategic Marketing | Marketing Manager | |
| Average salary | $131,790 | $104,550 |
| Salary range | Between $85,000 And $203,000 | Between $71,000 And $153,000 |
| Highest paying City | Foster City, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Calypso Technology | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a director, strategic marketing and a marketing manager in terms of educational background:
| Director, Strategic Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and marketing managers' demographics:
| Director, Strategic Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |