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Director, strategic marketing vs regional marketing manager

The differences between directors, strategic marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a regional marketing manager. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Director, strategic marketing vs regional marketing manager overview

Director, Strategic MarketingRegional Marketing Manager
Yearly salary$131,790$85,217
Hourly rate$63.36$40.97
Growth rate10%10%
Number of jobs112,582115,987
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a director, strategic marketing do?

A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Director, strategic marketing vs regional marketing manager salary

Directors, strategic marketing and regional marketing managers have different pay scales, as shown below.

Director, Strategic MarketingRegional Marketing Manager
Average salary$131,790$85,217
Salary rangeBetween $85,000 And $203,000Between $62,000 And $116,000
Highest paying CityFoster City, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyCalypso TechnologyAbbVie
Best paying industryTechnologyConstruction

Differences between director, strategic marketing and regional marketing manager education

There are a few differences between a director, strategic marketing and a regional marketing manager in terms of educational background:

Director, Strategic MarketingRegional Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director, strategic marketing vs regional marketing manager demographics

Here are the differences between directors, strategic marketing' and regional marketing managers' demographics:

Director, Strategic MarketingRegional Marketing Manager
Average age3939
Gender ratioMale, 63.3% Female, 36.7%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director, strategic marketing and regional marketing manager duties and responsibilities

Director, strategic marketing example responsibilities.

  • Manage Facebook account and promote upcoming events on campus using different marketing tactics
  • Direct CRM efforts including name acquisition, weekly newsletters and database e-blasts.
  • Coordinate all customer relationship management (CRM) strategies, implementation, and analysis.
  • Develop better dma-base ROI analysis methodologies adopt by the company.
  • Work with independent agency to develop marketing strategy and communication plan with ROI measurements.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
    • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
    • Show more

Director, strategic marketing vs regional marketing manager skills

Common director, strategic marketing skills
  • Digital Marketing, 7%
  • Market Research, 6%
  • Strategy Development, 5%
  • Project Management, 5%
  • Marketing Campaigns, 4%
  • Integrated Marketing, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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Updated January 8, 2025

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