Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, strategic marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $131,790 average annual salary of a director, strategic marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director, Strategic Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $131,790 | $200,351 |
| Hourly rate | $63.36 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors, strategic marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Director, Strategic Marketing | Senior Vice President Of Marketing | |
| Average salary | $131,790 | $200,351 |
| Salary range | Between $85,000 And $203,000 | Between $121,000 And $330,000 |
| Highest paying City | Foster City, CA | Waltham, MA |
| Highest paying state | California | Massachusetts |
| Best paying company | Calypso Technology | Audubon Nature Institute |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a director, strategic marketing and a senior vice president of marketing in terms of educational background:
| Director, Strategic Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and senior vice presidents of marketing' demographics:
| Director, Strategic Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |