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E-business manager vs brand manager

The differences between e-business managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-business manager and a brand manager. Additionally, an e-business manager has an average salary of $99,063, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for an e-business manager include digital marketing, e-business and SEO. The most important skills for a brand manager are brand management, digital marketing, and customer service.

E-business manager vs brand manager overview

E-Business ManagerBrand Manager
Yearly salary$99,063$97,789
Hourly rate$47.63$47.01
Growth rate10%10%
Number of jobs123,841127,429
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

E-business manager vs brand manager salary

E-business managers and brand managers have different pay scales, as shown below.

E-Business ManagerBrand Manager
Average salary$99,063$97,789
Salary rangeBetween $70,000 And $139,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateNew YorkRhode Island
Best paying companyHuron Consulting GroupMeta
Best paying industryTechnologyManufacturing

Differences between e-business manager and brand manager education

There are a few differences between an e-business manager and a brand manager in terms of educational background:

E-Business ManagerBrand Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

E-business manager vs brand manager demographics

Here are the differences between e-business managers' and brand managers' demographics:

E-Business ManagerBrand Manager
Average age3939
Gender ratioMale, 65.3% Female, 34.7%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between e-business manager and brand manager duties and responsibilities

E-business manager example responsibilities.

  • Lead Intranet projects by collaborating with a variety of bank business lines.
  • Manage monthly credit balance reports through Andar, spreadsheets, and post in SharePoint for organizational viewing.
  • Manage the roll out of pilots in new home developments in UK, Italy, Sweden, and Dubai.
  • Manage a portfolio of multiple intranet and internal facing web applications for a multinational user group of over 40K.
  • Project manage first EDI and XML integrations to deliver orders and invoices electronically to and from 3rd party e-Commerce websites.
  • Manage all aspects of hardware and software infrastructure for a corporate data warehouse, including major system upgrades and data conversions.
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Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
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E-business manager vs brand manager skills

Common e-business manager skills
  • Digital Marketing, 18%
  • E-Business, 9%
  • SEO, 8%
  • Customer Service, 8%
  • Online Sales, 7%
  • KPI, 5%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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