Event marketing assistant vs marketing administrator

The differences between event marketing assistants and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Event marketing assistant vs marketing administrator overview

	Event Marketing Assistant	Marketing Administrator
Yearly salary	$30,703	$68,147
Hourly rate	$14.76	$32.76
Growth rate	19%	19%
Number of jobs	78,729	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Event marketing assistant vs marketing administrator salary

Event marketing assistants and marketing administrators have different pay scales, as shown below.

	Event Marketing Assistant	Marketing Administrator
Average salary	$30,703	$68,147
Salary range	Between $23,000 And $39,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between event marketing assistant and marketing administrator education

There are a few differences between an event marketing assistant and a marketing administrator in terms of educational background:

	Event Marketing Assistant	Marketing Administrator
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Event marketing assistant vs marketing administrator demographics

Here are the differences between event marketing assistants' and marketing administrators' demographics:

	Event Marketing Assistant	Marketing Administrator
Average age	37	37
Gender ratio	Male, 26.3% Female, 73.7%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between event marketing assistant and marketing administrator duties and responsibilities

Event marketing assistant example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
Process and submit MLS listings.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Event marketing assistant vs marketing administrator skills

Common event marketing assistant skills

Event Planning, 13%
Press Releases, 7%
Facebook, 6%
Twitter, 5%
Trade Shows, 5%
Event Logistics, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Event Marketing Assistant
Event Marketing Assistant vs Marketing Administrator

Updated January 8, 2025

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