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Event marketing assistant vs marketing analyst

The differences between event marketing assistants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Event marketing assistant vs marketing analyst overview

Event Marketing AssistantMarketing Analyst
Yearly salary$30,703$59,380
Hourly rate$14.76$28.55
Growth rate19%19%
Number of jobs78,72995,650
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Event marketing assistant vs marketing analyst salary

Event marketing assistants and marketing analysts have different pay scales, as shown below.

Event Marketing AssistantMarketing Analyst
Average salary$30,703$59,380
Salary rangeBetween $23,000 And $39,000Between $41,000 And $84,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between event marketing assistant and marketing analyst education

There are a few differences between an event marketing assistant and a marketing analyst in terms of educational background:

Event Marketing AssistantMarketing Analyst
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Event marketing assistant vs marketing analyst demographics

Here are the differences between event marketing assistants' and marketing analysts' demographics:

Event Marketing AssistantMarketing Analyst
Average age3737
Gender ratioMale, 26.3% Female, 73.7%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between event marketing assistant and marketing analyst duties and responsibilities

Event marketing assistant example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
  • Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
  • Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
  • Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
  • Process and submit MLS listings.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Event marketing assistant vs marketing analyst skills

Common event marketing assistant skills
  • Event Planning, 13%
  • Press Releases, 7%
  • Facebook, 6%
  • Twitter, 5%
  • Trade Shows, 5%
  • Event Logistics, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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